Adam's Fine Jewellery & Watches 14th May 2024

75 Established in 1860 Faraone has over the course of more than one hundred and fifty years become synony- mous with glamour and style.After its beginnings as an art nouveau design house it moved into a more brand conscious mind-set, setting up its first boutique on the Via Montenapoleone in Milan in 1945. From there Far- aone built a clientele ranging from Hollywood stars to aristocratic Italian and European royal families. Their unique, timeless designs of precious metals and gem- stones solidified their reputation as an exclusive Euro- pean jewellery house. In 1960 the prominent Italian family, Settepassi, who had specialised in pearls and precious gems for over four centuries, took over the company. In 1989, they forged a partnership withTiffany & Co., the longstand- ing American brand who wanted to break into the con- tinental market.The two remained in business with one another, Faraone helping to build up the Tiffany & Co. presence in Europe, before going their separate ways in 2001. The young and talented Vittoria Bianchi joined the company as the new CEO in 2012, instigating a complete revamp of the brand with a new product phi- losophy of presenting two brand-new lines of prêt-à- porter jewellery, i Composable and F di Faraone along with the more traditional customised pieces, Sfere di Faraone. Since 2016 Faraone has also added an auction department to their house, using their expert jewellery knowledge to create two auctions a year. 100 A BI-COLOURED DIAMOND NECKLACE, BY FARAONE, CIRCA 1980 Composed of slightly graduated oxidised and yellow gold motifs with pol- ished band detailing, alternated set to the front with brilliant-cut diamonds,mount- ed in 18K gold, diamonds approximately 7.00-8.00cts total, signed Faraone, with maker’s mark ‘F’, Italian registry mark, inner circumference 37.5cm € 14,000 - 18,000