Adam's FINE JEWELLERY & WATCHES 16 May 2023

T uesday 16 th M ay 2023 . S tarting at 4 pm 52 69 A DIAMOND BROOCH, CIRCA 1950 The stylised ribbon bow set with a cluster of brilliant-cut diamonds at the centre, wrapped with brilliant, tapered baguette and baguette-cut diamonds, mounted in plati- num, diamonds approximately 11.00cts total, length 5cm € 8,000 - 12,000 Established in 1860, Faraone has over the course of more than one hundred and fifty years become synonymous with glamour and style. After its beginnings as an art nouveau de- sign house it moved into a more brand conscious mind-set, setting up its first boutique on the Via Montenapoleone in Milan in 1945. From there Faraone built a clientele ranging from Hollywood stars to aristocratic Italian and European royal families. Their unique, timeless designs of precious metals and gemstones solidified their reputation as an exclu- sive European jewellery house. In 1960 the prominent Italian family, Settepassi, who had specialised in pearls and precious gems for over four centu- ries, took over the company. In 1989, they forged a partner- ship with Tiffany & Co., the longstanding American brand who wanted to break into the continental market. The two remained in business with one another, Faraone helping to build up the Tiffany & Co. presence in Europe, before going their separate ways in 2001. The young and talented Vittoria Bianchi joined the company as the new CEO in 2012, insti- gating a complete revamp of the brand with a new product philosophy of presenting two brand-new lines of prêt-à-por- ter jewellery, i Composable and F di Faraone along with the more traditional customised pieces, Sfere di Faraone. Since 2016 Faraone has also added an auction department to their house, using their expert jewellery knowledge to create two auctions a year. 70 A DIAMOND AND CORAL BRACELET, BY FARAONE, CIRCA 1965 Of articulated foliate design, set with a series of marquise and pear-shaped coral cabochons accented with baguette-cut diamonds, mounted in platinum and 18K gold, signed Faraone, diamonds approximately 4.00cts total, length 17.5cm € 7,000 - 8,000